What Are Solo Ads ? you ask, What is solo ad ? You wonder, Basically solo ads are clicks that comes from Email Blasts, or Campaigns, Sequences. You can purchase a set number of clicks from various solo ad sellers.
People receive the email about your Offer (email swipe), if they like what they read, they Click, the minute a unique person Clicks, that’s a solo ad click, then it directs them to your optin page, sales page .. extra …
They are usually sent to a squeeze page so you can build an email list. Some solo ad sellers will send directly to a sales page or article, but not many, as it is not recommended as always better to capture the leads on your own list, and Upsell them in a good email sequence, or personally connect with them.
is used most in Business Opportunities, make money online offers, Work From Home, Weight Loss, diet, Personal Development & now Cryptocurrency offers and it’s because Solo ads is a highly-scalable PPC (Pay Per Click) traffic source.
Traditional Pay Per Click sources are painfully slow. First obstacle you bump against is the endless hoops you must jump through to get your offer listed on the network and approved by the mods, which can take weeks, not days or mere hours.
As you can see from the above, Solo Ads are highly targeted, As the person that receives the email is someone requested information or signed up to a newsletter to receive those offers vs Banner ads are not highly targeted, you can get tons of useless clicks and Bot clicks and spiders .. extra …
So You need to generate allot more numbers in banner ads to get what you could possibly get in one small solo ad.
Solo ad leads are delivered to you in a high state of readiness to buy. It’s a well-known scientific fact that people make buying decisions with their emotion and justify with logic. And while most prospects you get with traditional PPC sources are skeptical and analytical…
Solo ads is a double edged sword. It can be the best thing that ever happened to your online business. But if you’re not careful, you can easily lose thousands of dollars on fake clicks!
Solo Ad Terms You Really Should Know:
The solo ad industry uses many terms you should know. Here are the most popularly used terms and what they mean:
Click :In the solo ad industry, a click is when someone clicks a link and is sent to your landing page.
Unique Click: A unique click is a single visit from the same person. If the same person clicks a link multiple times he is only counted as 1 unique click.
Funnel Clicks: Clicks coming from a sales funnel or thank you page are called funnel clicks.
Click Broker: A click broker buys clicks from multiple sellers and resells them to buyers. Many click brokers only deal in large click orders.
CPC: CPC stands for cost per click. This is the amount you paid for each click sent to your landing page regardless if they took any action at all.
EPC: Earnings per click. This is the amount you made per click sent to your landing page. For example, if you received 100 clicks and made $60, your EPC would be sixty cents.
Swipe: A swipe, also known as a swipe file, is the email you send to a subscriber on an email list. On occasion a solo ad seller will ask for the swipe file you want him to send.
Tier 1: Tier 1 refers to clicks coming from the United States, Canada, Great Britain, Australia and New Zealand. These are the preferred countries to receive clicks from since they usually produce the best sales.
Over Delivery (OD): Over delivery is the number of clicks sent over the purchased amount. It is sometimes shown as a percentage.
Opt-in Rate: Opt-in rate is the percentage of people landing on your squeeze page that actually subscribe to your email list.
Ad Swaps: An ad swap is where two email list owners email their list with the other’s ad or email swipe. Ad swaps are usually done between list owners with roughly the same size lists.
Squeeze Page: A squeeze page is a landing page that contains an email opt-in box. A typical squeeze page contains a headline, bullet points of benefits, and a call to action to subscribe to the list. Some squeeze pages give a freebie that can be downloaded after opting in.
Click Tracker: A click tracker is a script that tracks and collects statistics on clicks being sent or received. After it records the click stats it redirects the surfer to the intended destination.
Click Rotator: A click rotator is used to send clicks to a list of links. They can be set to send clicks to the links in many fashions. Most rotators allow you to set rules on what clicks to send to which links.